The real cost of running a business that doesn't earn enough

By Dawn Roberts, principal trainer

Running a business that’s not bringing in the income you need doesn’t just impact your bank account—it affects your whole life. The stress, frustration, and endless juggling can seep into everything, leaving you feeling stuck and overwhelmed.

If you’re in that space right now, you’re not alone. Let’s break down how not earning enough can affect you—and what you can do to turn things around.

The Stress Is Relentless

When your business isn’t making enough money, every bill or unexpected cost feels like a disaster. The constant pressure to make ends meet takes a toll, leaving you exhausted and anxious. It’s not just a lack of funds—it’s the mental strain of always worrying about what’s next.

What to Do About It: You don’t need to live with constant stress. Start by taking a clear look at the numbers. How much is enough? Where’s the money going? Are there gaps or opportunities you’re missing? A bit of focus on your finances can give you some control and calm the chaos.

You’re Always Playing Catch-Up

When your income isn’t steady or enough, every decision feels reactive. You end up taking on jobs you don’t want, working all hours, and saying “yes” to everything just to keep afloat. Instead of building something you’re proud of, you’re stuck in survival mode, treading water day after day.

What to Do About It: Take a step back and reassess. Are you working with the right clients? Are you saying “yes” to work that drains your time and energy without bringing in enough money? A clear plan can help you break out of this cycle and get back on track.

You Start Doubting Yourself

When your business struggles financially, it’s hard not to take it personally. Thoughts like “What am I doing wrong?” or “Why does everyone else seem to have it sorted?” creep in. The shame can stop you from asking for help or even being honest with yourself about what’s really going on.

What to Do About It: Stop comparing yourself to others—everyone has their challenges, even if they don’t show it. Instead, focus on finding the gaps in your business strategy and how to address them. Self-doubt can be replaced with confidence when you take practical steps forward.

Your Personal Life Takes the Hit

When your business doesn’t earn enough, it impacts everything else. Nights out, holidays, and little treats start to feel impossible. Even worse, the stress can spill over into your relationships, making you snappier or more distant with the people you care about.

What to Do About It: Your business should work for your life, not against it. That means building a plan that gives you the freedom to enjoy your time outside of work, not just survive through it.

You Lose Your Love for the Work

Remember when you started your business with excitement and big dreams? When you’re constantly worried about money, that spark can start to fade. You find yourself dreading the work you once loved, wondering why you even began in the first place.

What to Do About It: Reconnect with your original goals and passions. Why did you start this business? What’s the bigger picture? Then, work on aligning your day-to-day operations with that vision. Passion comes back when your business serves both your life and your goals.

How to Turn Things Around

If any of this sounds familiar - you’re not alone, and you don’t have to keep struggling. A business that doesn’t earn enough isn’t just frustrating—it’s unsustainable. But the good news? You can fix it.

Here’s where to start:

• Know your numbers: Understand what’s coming in, what’s going out, and where you’re not making enough or even losing money.

• Evaluate your pricing: Are you charging enough for the value you provide?

• Target better clients: Focus on working with people who value—and pay for—what you do.

• Ask for help: You don’t need to do this alone. Help is at hand!

It’s Time to Move Forward

Running a business that’s not earning enough is draining, but it doesn’t have to stay that way. With a clear plan and the right support, you can create a business that works for you—one that’s profitable, fulfilling, and allows you to live the life you want.

Why wait? It’s time to make your business work for you. Find out how we can help.