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When Your Work Doesn’t Spark Joy: The Real Cost of Doing What You Don’t Love
By Dawn Roberts, principal trainer Let’s face it: running a business is hard enough without having to deal with tasks or clients that...
May 283 min read


Fight the Biggest Dragon First: Business Survival for the Overwhelmed Business Owner
By Dawn Roberts, principal trainer Running a business is like starring in your own action movie—except instead of battling villains,...
May 202 min read


When the Grass Looks Greener: How to Survive the Self-Employment Struggle
By Dawn Roberts, principal trainer Being your own boss sounds like a dream—until reality slaps you in the face with tax returns, tricky...
Apr 92 min read


The real cost of running a business that doesn't earn enough
By Dawn Roberts, principal trainer Running a business that’s not bringing in the income you need doesn’t just impact your bank account—it...
Mar 243 min read


When your business runs you (instead of the other way around)
By Dawn Roberts, principal trainer Running your own business should give you freedom—the chance to build a life that works on your terms....
Mar 173 min read


I can’t be ill, I’m a freelancer!
By Dawn Roberts, principal trainer. If like me, you are the ‘product’ in your business or maybe you just do everything, then being ill...
Dec 9, 20243 min read


Do you want fries with that?
By Dawn Roberts, principal trainer. Selling your existing products and services to your existing customers is the route of least...
Dec 5, 20241 min read


Are your customers loyal or lazy?
By Dawn Roberts, principal trainer. No, I’m not talking about my customers or even yours. I’m talking about you and me. I want you to...
Dec 5, 20242 min read


Why selling is like dating
By Dawn Roberts, principal trainer. Picture the scene, you are on a train platform and a fellow passenger smiles at you. They look...
Dec 5, 20242 min read


Are your customers cats or dogs?
By Dawn Roberts, principal trainer. No company owns a customer. At best you get to ‘caretake’ them until they no longer need you or a...
Dec 5, 20242 min read
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